Key takeaways
- Add a new revenue stream – Offer programmatic campaigns to existing clients without building your own ad-tech. It’s a simple way to expand your services and increase your agency’s earnings.
- Seamless integration – White-label tools, dashboards and expert support blend into your existing workflow, so you can focus on your core services while a partner handles the media buying.
- Flexible and transparent – Start with any budget and scale as you grow. Transparent reporting and no hidden fees mean you stay in control.
- Make data work for you – Tap into premium inventory and real‑time insights to reach real people across channels and optimise performance.
Introduction
In today’s digital world, clients expect agencies to do more than just creative work or social media management.
Programmatic advertising partners for agencies take away the hard stuff, automating ad buying and targeting so your clients’ ads reach the right people at the right time. Programmatic now accounts for nearly 90 % of display ad spend. But getting started can feel daunting if you don’t have a dedicated team or the right tech. That’s why many agencies are partnering with specialist platforms.
Think of this guide as a friendly walk‑through on how a programmatic advertising partner can help you open up new revenue opportunities, serve your clients better and stay competitive-without adding a new department.
What Is a Programmatic Partner?
A programmatic advertising partner is simply a team of experts who run the digital ad campaigns for you or have the platform for you to do it yourself. Instead of hiring specialists to learn demand‑side platforms (DSPs), campaign automation and inventory management, you can lean on a partner who already has the technology and know‑how. They usually give you an interface to use, set up and optimise the campaigns and provide easy‑to‑read reports. Think of them as an extension of your team who handles the technical side while you focus on your clients.
Why Agencies Should Add Programmatic Services
A new revenue stream
Partnering with a programmatic platform lets you sell targeted advertising campaigns as part of your existing packages. That means you can earn management fees or markups on media spend – without any development costs.
Studies show that collaborations give access to new audiences and boost conversion rates. In plain language: more billable work and higher lifetime value from the clients you already have.
Complement your existing offerings
Programmatic advertising pairs well with services like social media management, SEO, content creation and influencer marketing. When you already handle creative production or strategy, adding display, video or audio ads can extend your clients’ reach and improve campaign performance.
Access to premium inventory across multiple channels-from connected TV to digital out‑of‑home-helps you tell integrated stories. Because your partner handles the media buying, you can focus on messaging and creative alignment.
Keep costs low and value high
Building your own DSP is expensive and time‑consuming. You would need engineers, data scientists and direct deals with publishers. When you partner, you skip all of that and can start earning right away.
Partnerships are more cost‑effective and let you add value to your existing customers. In short: no heavy licensing fees or long contracts – just give your clients sophisticated targeting and measurement without the overhead.
Strengthen client relationships
When you can offer one more service in‑house, your clients have less reason to look elsewhere. Programmatic campaigns alongside your current offerings turn you into a one‑stop shop. This convenience builds loyalty and trust-especially when your partner provides clear reporting and proof of performance.
Choosing the Right Programmatic Partner
The best partnership programs deliver more than just access to ads. Here’s what to look for:
- Expertise – Your partner should understand the changing landscape of privacy, cookie deprecation and targeting. A partner’s job is to know the intricacies, technology and changes in programmatic and apply them strategically.
- Technology and flexibility – Look for tools that integrate with a really good DSPs, for example DV360. This ensures you have access to the best inventory and can activate first-party data.
- Transparency and real-time reporting – Clear reporting builds trust with clients. Your partner should provide dashboards, insights and spending breakdowns.
- Dedicated support – A good partner offers onboarding, strategic advice and technical assistance so you don’t have to figure it out alone.
How adgoji Helps Agencies Grow
At adgoji, we created a partnership program specifically for agencies, creative studios and media companies that want to expand their offerings without extra overhead. Our interface wraps Google’s Display & Video 360 (DV360) into an easy workflow, so you don’t need to be a media buyer to launch campaigns. You can manage all your clients from a single dashboard with separate budgets and reports for each, and start with any amount – small or large – because there are no subscriptions or hidden fees.
One of the things partners love most is the ability to buy impressions in bulk and resell them at their own price. This makes it easy to set your own margin and offer packages like “10.000 guaranteed impressions within your town” without complex pricing.
And you won’t be on your own: each partner gets a dedicated success manager who handles onboarding, offers strategic support and makes sure you have everything you need to succeed.
Frequently Asked Questions
Who can become a partner?
Any agency, media company or other (digital) business that manages multiple clients and wants to offer programmatic advertising can join. Whether you specialise in creative, PR, influencer marketing or web design, programmatic adds value to your portfolio.
Do I need to create the ads myself?
Yes. You provide the creatives (display and/or video). We’ll help you review them and ensure they meet technical requirements.
How do we earn money through adgoji?
We only charge for media spend. You set your own management fee or markup on top of the wholesale cost. Many partners earn 40-60% margins by bundling impressions into their service packages, but even higher percentages is easily possible.
How long does it take to get started?
Our onboarding is quick. Once you sign up, you can launch your first campaigns in minutes. There’s no complex setup or licensing, and you can stop or start whenever you like.
Conclusion
As clients demand more from their agencies, offering programmatic advertising can set you apart. Partnering with a specialist means you bypass the heavy lift of building your own tech stack and instantly tap into expertise, technology partnerships, real‑time reporting and top‑tier service.
Getting a Programmatic Advertising Partner for Agencies open doors to new audiences, increase conversions and build brand trust, all while keeping costs in check.
Ready to unlock a new revenue stream and level up your clients’ campaigns? We’d love to show you how Adgoji can help.
