Audio Obscura sells out at ADE 2024
Industry:
Music, festivals, events, and platform
Company Overview
Audio Obscura is a platform, a movement, a wave, born out of love for cutting-edge underground dance music. Known principally for its one-of-a-kind parties at iconic locations, the multi-faceted Dutch institution aims to bind the legends of old with tomorrow’s innovators, across the disciplines of electronic music, high-tech art, and culture.
Audio Obscura has hosted a myriad of esteemed and unforgettable events in a range of historic venues, like Amsterdam’s train station, the Rijksmuseum, the majestic Concertgebouw, and the titanic Gashouder – where they hosted SKALAR, the month-long kinetic light-art exhibition. These and other endeavors have granted them an acclaimed reputation in the world of electronic music and modern art. Today, Audio Obscura has grown into one of the most sought-after destinations for leading DJs to play, and for partygoers, both young and old, to dance both in the late and more unconventional hours.
Written by: Marie Claire Melis
Challenges
Audio Obscura organizes 10 separate events at the largest dance festival in the world, Amsterdam Dance Event. They want to draw the attention of music lovers and festival go-ers to these events and ensure that they sell out during ADE.
Audio Obscura sells tickets across many countries in and out of Europe and needs to reach their target audience cost effectively.
Solution
With adgoji Audio Obscura can reach a hyper-targeted audience outside the (over-) used Social channels across the world. Adgoji uses AI-driven technology to assist Audio Obscura in their goals and deliver the best results.
A campaign was set up to target music lovers and festival-go-ers in Amsterdam, Rotterdam, Barcelona, Berlin, Cairo., Istanbul, Lisbon, and Paris. The campaign had to deliver as many potential ticket buyers as possible on a dedicated ADE landing page of Audio Obscura and ensure that the campaign would be cost-effective.
With adgoji, Audio Obscura could not only reach that audience across all those cities but also automatically optimize the cost of getting the audience to land on the site and buy tickets.
Results
- The campaign reached more than 1.800,000 music and festival go-ers across 8 cities in 7 countries
- The engagement rate of the campaign was well above industry standards
- Over 5,000 people visited the Audio Obscura landing page to buy tickets
- The Audio Obscura festivals at ADE were all sold out
- Setting up the campaign took less than 5 minutes
- Optimizing the campaign took less than 5 minutes a day
Learn More
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