Week in review: May 23-27

Our mobile marketing review. This week:
 

Facebook and Microsoft are laying a massive cable across the middle of the Atlantic.

Dubbed MAREA—Spanish for “tide”—this giant underwater cable will stretch from Virginia to Bilbao, Spain, shuttling digital data across 6,600 kilometers of ocean. Providing up to 160 terabits per second of bandwidth—about 16 million times the bandwidth of your home Internet connection—it will allow the two tech titans to more efficiently move enormous amounts of information between the many computer data centers and network hubs that underpin their popular online services.
> Read on Wired.


Mobile Shoppers Want to Be Able to See Products

Nielsen surveyed 3,734 US mobile shoppers ages 18 and older during Q4 2015 about using smartphones and tablets for ecommerce activities. Being able to see product pictures via a smartphone or tablet device is the most important mcommerce-related capability, according to US shoppers. Being able to read product reviews is also important. 
> View full study on eMarketer.


Challenge Board Confeesions: Programmatic

Sometimes programmatic can be problematic. At the Digiday Programmatic Summit this week in New Orleans, we asked top brands to anonymously write their biggest challenges with programmatic advertising and place them on the Digiday Challenge Board. Here’s a sampling of what brands submitted anonymously, with their explanation of the challenge.
> Find out on Digiday.