Our weekly mobile marketing news review. This week:
IAB Report Takeaways
Mobile is propelling digital advertising's $10B growth. US online ad revenue hit $59.6 billion in 2015 – $10 billion more than in 2014 (a 20.4% YoY increase), according to the IAB 2015 Internet Advertising Revenue report conducted by PricewaterhouseCoopers (PwC). Innovation in areas like mobile drove the industry’s consistent high growth, according to David Silverman, a partner at PwC. Nonmobile digital advertising slowed over the past six years to a 9% compound annual growth rate (CAGR), while mobile had a 100% CAGR over the same time period.
> Read the full article on AdExchanger.
Shazam: Advertising for Brands
Shazam for Brands offers data insights the company has found after analyzing consumer engagement that will help brands look at up-and-coming artists they may want to partner with and measure the effectiveness of their messages. There will also be opportunities for branded content, and advertisers can partner with Shazam’s live events. Shazam Brand Connect will also allow advertisers to make use of beacons and audio watermarking at live events.
> Read on PR Week.
Instagram: Facebook's Best Bet Yet?
Instagram is on track to top $3 billion in revenue next year. In 2012, Facebook bought Instagram for a jaw-dropping $1 billion. At the time, two-year-old Instagram had just 13 employees and 30 million users. Now, though, Facebook’s bet on Instagram has clearly paid off: Instagram has 400 million users—more than Twitter—and is bringing in money at a breakneck pace.
> Read on VanityFair.
The Latest on Facebook vs Google
The rivals are in a fierce battle for ad dollars. Facebook owns a significant chunk of the mobile advertising market, and its share is expected to grow in the coming years at the expense of competitors like Google, according to eMarketer. That’s got to sting for Google, which runs the world’s most popular mobile operating system and owns seven products with a billion users each.
> Read more on Fortune.