Our weekly mobile marketing review. This week:
Apple iPhone: September predictions
Apple is expected to unveil new iPhones at an event next Wednesday, and likely also new iPads and an updated Apple TV. September is the month Apple traditionally refreshes its handsets so new iPhones are a dead cert. Here’s a quick round-up of the tweaks Apple watchers are expecting this time around…
> Read here.
Done deal: AOL bought Millenial Media
AOL has announced that it will be acquiring Millennial Media, Inc., the leading independent mobile ad marketplace, for about $238 million, according to a press release issued by AOL. The acquisition continues AOL’s investments in cross-platform programmatic technology for marketers and publishers. The acquisition of Millennial Media, Verizon’s recent acquisition of AOL, and AOL’s partnership with Microsoft has further strengthened the company’s mobile capabilities, according to the press release.
> Read on MarketBusiness.
AdBlock on mobile: state of the union
Ad blocking software is has become a major concern for marketers and publishers alike. PageFair and Adobe's 2015 Ad Blocking Report found ad blocking software has cost almost $22 billion in lost ad revenue so far this year. Meanwhile, research from Genesis Media uncovered that compared to 24% respondents reporting using the software on home and work computers, only 3% using ad blockers on mobile devices. So how big, and how big of a threat, is Mobile AdBlock really?
> Rean on MarketingDive.
Facebook's new mobile ad formats
Facebook will begin testing a new type of mobile advertising across its service, having unveiled the concept at the Cannes Lions advertising festival in France in June. The new ads don’t yet have an official name, but Facebook is referring to them as “immersive experiences.” They will give advertisers the ability to create fully-branded, interactive destinations within the Facebook environment, featuring full-screen video, product information and other content. Users will reach those destinations by tapping ads in their Facebook feeds.
> Read more on the Wall Street Journal.