Week in review: Sept 7 - 11

Our weekly mobile marketing news review. This week:


Takeaways from Apple's new releases.

Apple introduced a series of new hardware this week. From iPhones and iPads to Apple TV and the new Macbook. Here’s a recap of everything Apple unveiled that you need to know about.
> Read on TechCrunch.


FlashTalking's John Nardone talks programmatic

Many companies are restructuring their data and programmatic strategies to keep up with the ever-changing programmatic space. John Nardone, CEO of ad serving and online technology platform Flashtalking, recently spoke with eMarketer’s Lauren Fisher about the increasingly critical role data is playing in the programmatic ecosystem and how it is driving multiple trends such as brands taking programmatic in-house and publishers looking to co-op first-party data.
> Read the itw on eMarketer.


Just married: data and creativity

Bridging the gap between science and art. In the constantly shifting and often convoluted world of media, two major industry movements are currently under way that will shape how content is produced and business gets done: the rise of programmatic ad buying, and a growing openness on the part of sellers to work more closely and collaboratively with creative.
> Read all about it, on AdWeek.


What's with iOS ad blocking?

Apple is expected in coming days to release a mobile operating system that supports ad blocking in its web browser, and adland is having a meltdown about it. Executive after executive has told reporters about the risk to mobile advertising once Apple flips the switch. Ad blocking has gotten so much media attention that even Howard Stern recently talked about it on his show -- declaring how "beautiful" it sounds.
> Read on AdAge.


To carrot, or not to carrot? A look at incentivised campaigns

The concept of incentivized traffic for app–installcampaigns is far from new, but there is still much debate in the industry regarding the advantages comparing rewarded versus non-rewarded campaigns.
> Read on TechCrunch.