Our weekly mobile marketing review. This week:
Europe's Marketers See Role and Challenges Shift
Technology advances, so does the role of marketers. A European study from eMarketer concluded that several major tech shifts currently underway will effectively redefine the nature of marketing.
> Read on eMarketer.
Mars experiments with programmatic/e-commerce mix
Mars Foods is experimenting with ideas around how programmatic and e-commerce channels can work together as it looks to reach mass audiences using individualised messages.
> Learn how, with The Drum.
Engagement on Mobile? Think Tech.
Engagement is at the heart of content marketing. However, research suggest marketers are struggling to do reach this goal and keep "conversation" going between brand and consumer. As we know well at AdGoji, marketing technology can help.
> Read all about it, here.
Opinion: What is Ad Blocking Really About?
"Turn on ad blocking and in most cases you’ll have a better user experience, a fact readily acknowledged by Sourcepoint COO and co-founder Brian Kane. Sourcepoint focuses on circumventing ad-blocking software. But rather than the problem itself, Kane views ad blocking as the surface manifestation of a deeper issue: the value exchange between publishers and consumers is broken, he said."
> Read more on AdExchanger.