Our weekly mobile marketing news review:
Verizon, AOL, and soon Millenial Media?
If mobile and video are the twin engines driving ad tech, then AOL’s rumored $300 million to $350 million acquisition of Millennial Media would put the pedal to the metal. The potential deal comes just a few weeks after the official close of Verizon’s $4.4 billion purchase of AOL. Why? The answer could lie with Nexage, Millenial owned mobile ad exchange.
> Read on AdExchanger.
State of the union: in-app (purchase) fraud
App install and transaction fraud can’t be ignored, though some countries suffer far more than others, based on research by Apsalar. Biggest threat seems to come/reside in Asia and the Middle-East.
> Read more on eMarketer.
Google says: mobile is worth (even) more than you think.
Marketers are underestimating the impact of mobile because its effect on offline sales is only just being realised, according to Google. Mobile advertising is worth ten times the amount marketers think because it drives more offline sales than marketers are able to measure, according to Google's Matt Bush.
> Read all about it on Marketing Magazine.