Our weekly mobile marketing news review. This week:
Programmatic in... the Concert and Festival Industry?
Live Nation's Mike Finnegan and Jeremy Levine have found an interesting way of using their first-party data for more engagement. No, it's not about ads.
> Read more on AdExchanger.
Summing up the AppNexus Sumit
More than 500 marketers, publishers and ad tech developers attended the third annual Summit. Leaders from AppNexus and some of their partners including Quantum Advertising, Bannerconnect, Media IQ, and Rocket Internet took to the stage to give thought-provoking insight into the current status of the market and the future of digital advertising. Creativity in programmatic was high on the agenda.
> Check the highlights on PerformanceIn.com.
YP Moves Into Mobile and Display Advertising
YP (Yellow Pages) is transitioning from its roots in print phone books to mobile and display advertising with what it claims is a lot of data to please both small businesses and big brands. At the same time, YP is up against giants like Facebook, Amazon and Google that now also have their sights set on local advertising.
> Read on AdWeek.
Google Gets Into The Carpooling Business
Google is entering the carpooling business this week with the launch of a new app called RideWith. Available for Android only at first, the service will actually be rolling out via Waze, the GPS-powered, crowdsourced, traffic-thwarting company acquired by Google two years ago. According to a report in Reuters, the new app will launch as a pilot only in Tel Aviv, Israel, but as with most beta projects, there will be scope for opening it to new markets depending on the outcome of the tests.
> Read on VentureBeat.