Our weekly mobile marketing news review. This week:
Point of view: Kiip's Brian Wong on the future of advertising
Farewell, Mass Marketing. Kiip CEO Brian Wong says advertisers will compete to reach consumers by pinpointing and meeting their needs in real time
> Reed the article on the WallStreetJournal
Article: Why Alibaba is making a bet on smartphone vendor Meizu
Now backed by China Telecom, Alibaba thinks it can succeed as a vendor of smartphone hardware and dares to pay $590 million to get a minority stake at Meizu.
> Learn more about Alibaba's plan to invade mobile here.
Insight: Android now generating mor revenue than iOS
The iPhone is widely considered the "rich man's phone," but Android is finally beating Apple in one key metric — revenue. According to new data from Digi-Capital, for the first time, Android is making more money from apps than iOS is.
> Read more on BusinessInsider
Article: App marketing should actually be saving you marketing dollars
A break-down of the various ways your app can improve the return of your marketing budget.
> Right here.
Insight: Mobile purchases to account for 1/3 of UK retail e-commerce sales this year
Purchases made via mobile devices will account for a rapidly growing share of UK retail ecommerce sales and are expected to contribute to strong growth this year, according to eMarketer’s latest estimates. In 2015, a third of all online sales in the UK will take place via smartphones and tablets; by 2019, that figure will rise to over 40%.
> Full article on eMarketer