Week in review: May 18 - 22

Our weekly mobile marketing news review. This week:

 

Column: Mastering the 3 Pilars of Mobile Performance Advertising

AppLift's Tim Koschella provides his vision of programmatic advertising and mobile performance marketing. To take advantage of this rapidly evolving environment, Koschella says advertisers must master technology, data and services.
> Read more on TheMakeGood.


Article: Mobile Advertising, Financial Stakes, and Ad-Blocking.

A walk through mobile ad-tech's winners and losers, some key players and innovators, and the risk of ad-blocking.
> Full article on FinancialTimes.


Column: 5 Misconceptions About Mobile App Marketing

Gallop's Farzana Nasser provides his vision of app marketing. How to avoid mistakes and increase user growth. 
> Read more on Forbes.com.


Tech: Introducing The Light Phone

Joe Hollier and Kaiwei Tang, created the LightPhone at Google’s 30 Weeks incubator in NYC. The Light Phone is the opposite of any smartphone: it is thin, light, lasts 20 days on a charge, and literally does nothing but make and answer calls. The phone away from phone. It costs $100.
> Read all about it on TechCrunch.