Week in review: Mar 30 - Apr 3

Our weekly news review. This week:

Article: making your app stand out and find customers is getting harder

Smartphone owners in mature markets are increasingly happy with the apps they've got and may be less inclined to experiment with new ones in the future, according to a new study. Getting your app noticed in Google's and Apple's crowded app stores, which host well over a million apps each, is already a tough challenge for app makers. But finding consumers who are willing to experiment with new apps could become a lot more challenging in the future.
> Read the full article on zdnet
> You can also read about AdGoji's solutions to this problem here.

IAB Study: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a new study from the Interactive Advertising Bureau.
> Read the full article on AdWeek
> Related article on TheDrum

Column: Gartner's Martin Kihn on growing skills gap that threatens the success of ad tech companies

"Worse than the well-known shortage of developers and data scientists, there is a dangerous lack of good storytellers. The last thing this industry needs is more mystery, but as there is a lot of smoke and mirrors in this business, what we need are more people who are capable of providing: a clear and engaging message."
> Read all about it on

Prediction: Google to take 55% of al search ad spend globally in 2015

Digital ad spending worldwide will reach $170.85 billion in 2015, according to new estimates from eMarketer, and for the first time we've broken out global search ad spending figures. Google is still by far the dominant player in search, and we estimate the company will see 15.7% search ad revenue growth this year, increasing to $44.46 billion worldwide.
> Find out who's second and more on eMarketer

Press Release: MMoPub Founder Jim Payne Joins Metamarkets' Board of Directors

And supports the company's vision for programmatic analytics.
> Right here