Week in review: Apr 20 - 24

Opinion: Balancing Brand and Programmatic Advertising

"Brand vs programmatic is an important balance, but not a delicate one. The trend of convergence between the different pressures of branding vs programmatic continues." iProspect UK's Alistair Dent says.
> Read all about it here.

Study: Programmatic Sellers vs. Buyers: Who's More Hooked On Mobile?

Mobile grabs nearly 40% of sellers' programmatic inventory, 30% of buyers' spending. Marketers are excited about mobile programmatic, but based on recent research, sellers are further ahead when it comes to adoption. No matter which side’s more advanced, one thing’s for sure: Inventory and spending are exploding.
> Read more on eMarketer.


Study: Personalized Ads Lift Brand Favorability, Purchase Intent

Shoppers want retailers to provide a personalized experience across channels, and November 2014 research by IPG Media Lab and Yahoo found that personalized ads boosted brand favorability and purchase intent among the more than 5,000 US internet users ages 16 and older polled.
> Read more on eMarketer.


Infographic: What's up with Google's new search algorithm?