Our weekly news review. This week:
Article: On algorithms, machines and humans
"Armies of the finest minds in computer science have dedicated themselves to improving the odds of making a sale. The Internet-era abundance of data and clever software has opened the door to tailored marketing, targeted advertising and personalized product recommendations." This article takes a look at what's next: applications, risks, and the need (?) of human supervision.
> Read the full article on the NewYorkTimes
Article: Why mobile is the new retail hub
As consumers have grown increasingly dependent on their smartphones and tablets to make everyday activities more convenient, they’ve also adjusted how they shop. Shoppers are researching products, comparing pricing, and even texting photos of potential purchases to their friends for feedback. When it comes time to buy, though, most are returning to the brick-and-mortar stores on which they’ve always relied.
> Read the full article here.
Insight: Baidu vs. Alibaba, round 2.
Baidu and Alibaba are in the race for mobile advertising's throne in China. This year is the first time Alibaba is in pole position.
> Read all about it here.
Column: mParticle's Michael Katz thoughts on mobile and AdTech
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. This column is written by Michael Katz, CEO and co-founder at mParticle.
> Read on AdEchanger
Article: The latest on Facebook vs. EU
Last week, a report accused Facebook of illegally tracking Internet users in the EU. Facebook has denounced the allegations, but on Thursday, it conceded that a “bug” had been responsible for the debacle.
> Read all about it on Wall Street Journal
But wait, there is more:
- Numbers point towards an exponential growth of mobile advertising revenue. On MobileWorldLive and CheatSheet
- Outside Voices: Why Mobile Advertising May Be All About Micro-Targeting Moments. On WallStreetJournal
- What are retailers thinking about in 2015? Three words: tech, tech, and tech. On eMarketer.