Our weekly mobile marketing news review. This week:
Article: Michael Stonebraker receives Turing Award
Michael Stonebraker, a researcher at MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) who has revolutionized the field of database management systems (DBMSs) and founded multiple successful database companies, has won the Association for Computing Machinery’s (ACM) A.M. Turing Award, often referred to as “the Nobel Prize of computing.” This year marks the first time that the Turing Award comes with a Google-funded $1 million prize.
> Read the full article on MIT News
Insight: French traveler slow to embrace mobile booking.
The percentage of consumers booking travel on smartphones grew by 20% in France in a single year, according to a new CCM Benchmark report, but doesn’t yet rival the number making such reservations on a PC. Within the panel polled by CCM, 80% of respondents had booked travel on their computers before departing. But mobile advance bookings were rare. Overall, just 5% of respondents had booked travel to their destination via smartphone, and 5% via tablet. By contrast, 15% said they booked at a travel agency or other location.
> Read the full article on eMarketer,
Insight: US millennial mom's intensively use internet (and mobile) to seek deals.
Meanwhile, millennial mothers are growing increasingly comfortable with online shopping, and an estimated eight in 10 millennial mothers use smartphones while shopping in-store. According to December 2014 polling by BabyCenter and the Interactive Advertising Bureau (IAB), the majority of US millennial mother internet users did more than one-quarter of their shopping online, and over four in 10 respondents in that group conducted more than half of their shopping digitally.
> Read the full article on eMarketer.
Interview: Brian Colbert of About.com on the misperceptions and opportunities of mobile advertising.
"When you think about what you can do from a mobile perspective, I’ve always felt like mobile can be a more potent platform than desktop.” Brian Colbert is chief revenue officer at About.com. Tech.co had the chance to interview him at this year’s SXSW.
> Full article here.