Our weekly mobile marketing news review. This week:
Guide: iab's Mobile Programmatic Playbook
"A comprehensive guide to Mobile Programmatic for digital buyers, sellers and publishers." Developed by the IAB Mobile Programmatic Buying Working Group, the guide aims at highlighting the differences of Mobile Programmatic and how buyers and sellers can be successful in this space. Discussion is non- technical and focuses on Mobile Programmatic business models and strategy.
> Read/download it here.
Article: "Pin this app", Apple's AppStore to become social?
Apple's app store is undoubtedly brilliant, but its curation is highly lacking. With hundreds of thousands of apps, it's difficult for users to find particular apps that may interest them. Apple's deal with Pinterest is a major step in the right direction: Users browsing Pinterest may come across apps that correspond to their interests (traveling, working out, cooking, and so forth) and choose to download them.
> Read the full article on Fool.com.
Article: Publishers create Pangea, programmatic advertising alliance.
The Guardian, CNN International, the Financial Times and Reuters have banded together to sell inventory programmatically through a program called Pangaea. The Economist also will sell inventory through Pangaea but is not a founding publisher.
> Read the full article on AdEchanger.
Insight: state of mCommerce in India in 2015
Vizury's insightful reports provides some early mCommerce trends from India
> Read the full report here.