Week in review: Mar 9 - 13

Our weekly mobile marketing news review. This week:


Insight: Mobile is unlocking ad budgets across Europe

Close to half of media agencies across Europe say that mobile is unlocking new budgets, with two-thirds believing that location-based advertising is the most exciting mobile opportunity. In addition, around half of media agency staff want to know more about complying with mobile privacy  and brand safety on mobile, according to research conducted by IAB Europe
> Read all about it here.
 

Article: how mobile innovation is hastening the decline of desktop

Smartphones are radically changing digital design, advertising and production. Forcing the decline of desktop vs. mobile.
> Read the full article by Josh Engroff on AdWeek


Insight: 2 billion smartphones in 2016

The number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from eMarketer—after nearly getting there in 2015. Next year, there will be over 1.91 billion smartphone users across the globe, a figure that will increase another 12.6% to near 2.16 billion in 2016.
> Read the full article on eMarketer
> Also, read all about the state of Mcommerce in Europe, right here.


Article: Mobile World Congress takeaways and implications

“There are roughly 1 billion people online on planet Earth. By 2017, the next billion will be there – and mobile phones are the primary means of making this happen,” said Mike Parker, McCann Worldgroup’s global chief digital officer. He was speaking to an audience of top-level marketing clients including Coca-Cola and Nestlé at a private McCann event at the Mobile World Congress Wednesday in Barcelona.
> Read the full article on AdExchanger


Insight: In the UK, the mobile channel is narrowing the gap

UK Travelers Increasingly Look and Book Online. Digital the de facto choice for travel buyers, mobile is second.
> Read the full article on eMarketer