Week in review: Feb 23 - 27

Our weekly mobile marketing news review. This week:

Articles: a few take-aways from VB's Mobile Summit.

  •  Joe Megibow of American Eagle Outfitters on the struggle to identify mobile users and attribute sales. Read here
  • Google vice president of performance media Jason Spero on deciphering consumer intent through cross-device data. Read here

Article: desktop people are ignoring mobile.

Zain Jaffer from Vungle shares his vision on what's holding mobile back.
> Read the article on VentureBeat

Article: how ad-control is extending to mobile

Summarising press releases from NewsWire and Advertising age on consumer's option to opt-out of tracking from the mobile web.
> Read the article on Warc