Week in review : Feb 16 - 20

Our weekly mobile marketing news review. This week:


Study: impact of location on mobile marketing, by Thinknear.

Measuring the impact of accurate location on conversions driven by mobile display ads.
> Read the full article on MarketingLand, or download the study here.


Article: top 5 keys to mobile advertising in 2015

Ashu Garg, partner at Foundation Capital, has penned a white paper that identifies 5 major shifts and imperatives for marketing leaders, and how these impact mobile in particular.
> Read the article on VentureBeat, or download the white paper (pdf).