Week in review: Feb 9 - 13

Our weekly mobile marketing news review. This week:


Blog post: cross-device during the SuperBowl

Drawbridge analyses the ad requests from smartphones, tablets and computers during the Super Bowl. The result is a good looking infographic.
> Read full post by Drawbridge


Article: why programmatic will soon be part of the creative process

The next step to adapting programmatic for brand benefit and taking advantage of the benefits of tight audience targeting will be to ensure that creative ideas can travel and be flexed for a range of formats relevant to different channels and screens.
> Read the article on TheDrum


Article: the biggest mistakes brands make with programmatic

As agencies embrace programmatic, brands struggle to follow suit and face several challenges.
> Read the article on Digiday.