Our weekly mobile marketing news review. This week:
Wearables: the Time is Now?
Study predicts a 60% grow in sales and use for wearables this year. In 2015, 39.5 million US adults 18 and over will use wearables, including smartwatches and fitness trackers. That's a jump of 57.7% over 2014.
> See more on eMarketer.
Dannon (Danone): Yogurt Goes Programmatic
As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became one of the first brands to run a campaign using Facebook's LiveRail platform, which effectively helped it reach 90 percent of its target audience. The results were indeed a success, and Dannon plans to test data-driven buying for all of its brands through 2016.
> Read on AdWeek.
Video: EYNTK on PMP's
The third episode of The Drum's "Everything You Need to Know - About Programmatic" looks at how private marketplaces (PMPs) operate in today’s programmatic world.