Our weekly mobile marketing news review. This week:
Tinder introduces the "Super Like"
Instead of indicating interest anonymously, through a right swipe, and then revealing identities only when there is mutual affection, Super Like lets you tell a certain potential suitor that you’re more-than-just-right-swipe interested. Unpaid users will receive one Super Like per day, and Tinder Plus users can extend that to five Super Likes each day.
> Read here.
The Facebook Epoch
Stratechery's Ben Thompson describe tech epochs, and the strategic powerhouses dominating it. "There have been three epochs in consumer technology: the PC, the Internet, and Mobile. It’s important to note, though, that the PC and Internet epochs are interrelated. Specifically, the latter was built on top of the former."
> Read on Stratechery.
Self-service platforms may not be what you're looking for
"What Kinds of Marketers Need Self-Service Programmatic?" asks MediaPost's Dean Vegliante. "But no matter how popular the in-house, self-serve trend gets, it isn’t necessarily the right choice for every marketer. In fact, what marketers may actually be looking for are just higher levels of transparency."
> Read on MediaPost.
Commerce Growing Business for Luxury and Fashion Retailers
In the UK, Japan and the US, mcommerce makes up an increasing share of digital transactions. According to Criteo, nearly half of all digital transactions among fashion and luxury retailers in the UK occurred on mobile between Q3 2014 and Q2 2015. That was the highest share of any country, based on data from Criteo’s platform. Japan came in second, at 46% of digital fashion and luxury retail transactions, followed by the Netherlands (40%) and the US (37%). The lion’s share of those transactions occurred specifically on iOS.
> Read on eMarketer.